Where Passion Meets Flavor 

Black and white image of three abstract shapes resembling a face with two oval eyes and a circular nose or mouth.
Black and white abstract design featuring a central circle with two leaf-like shapes on either side.

Our Family of Brands

Assorted Mexican food with bowls of nacho cheese, guacamole, cherry tomatoes, sliced radishes, jalapeños, pickled red onions, tortilla chips, tacos, and pops called Pancho's, on a table with a checkered yellow tablecloth.
A close-up of a Mexican meal with tacos, cheese, guacamole, salsa, and melted cheese dip on a table, with a packet of shredded Mexican blend cheese nearby.
A cooler with six bottles of probiotic yogurt drinks labeled 'Bio Salud' in a grassy outdoor setting. The drinks include flavors 'Original' and 'Pina Pineapple' and feature graphics of a soccer ball and a family silhouette.

For more than 100 years, the Sabrosura™ family of brands has delivered delicious foods rooted in the tradition of Hispanic culture.

We care deeply about quality and staying true to authentic flavors, crafting each product with the utmost dedication. Thanks to our amazing team, we’re able to grow and improve each and every day. Together, we’re proud to create foods that make you feel right at home.

Black text that reads 'PAVILLIONS' on a white background.
Ralphs logo in black and white with the word 'Ralphs' inside an oval shape.
Black background with the word 'HOMELAND' in large white letters and a leaf design replacing the letter 'O'.
Kroger logo in black and white with the word 'Kroger' in bold lowercase letters and a stylized chain link design.
Albertsons store logo in black and white
Publix logo in white text on black background
Walmart logo in black and white
SuperLópez Foods logo in white on black background, with two small leaves above the letter 'O' in SuperLópez.
Black and white logo of Big Y, a supermarket chain.
Piggly Wiggly logo with a cartoon pig's face and the text 'piggly wiggly' in bold white letters
Sam's Club logo in black and white.
Logo of a supermarket with a shopping cart illustration and the words "El Super" in stylized font.
Food4Less logo in black and white with bold letters.
Logo with a stylized bird and flower design beside the text 'Harris Teeter' in bold white letters on a black background.
Black and white logo with the text 'food!maxx' in a bold, stylized font.
Logo of Food Co. with a stylized shopping cart icon
Black and white logo with the text "Smart & Final" in bold font.
Logo of Vons grocery store with black and white text
Black and white logo of Cub Foods with the text 'Cub FOODS' in bold font.
Lunds & Byerlys logo with black background and white text.

Bringing Joy to Dinner Tables Across the Nation

  • A hand pouring avocado salad dressing from a bottle onto a plate of nachos with vegetables.
  • A variety of snack foods including mini cupcakes with colorful sprinkles, French fries, tortilla chips, carrot sticks, celery sticks, potato chips, chicken wings, and dips from Pancho's brand on a wooden and white table with green and red accents.
  • A dish of Mexican enchiladas topped with melted cheese, chopped tomatoes, onions, and cilantro in a white baking dish, surrounded by shredded cheese, cheese slices, and various ingredients.
  • Two packs of probiotic yogurt bottles, colorful pencils, a yellow notebook, and a blue box on a wooden surface.
  • A fork with three roasted croissants and a drizzle of creamy sauce on top, set against a red background.
  • Plate of grilled tacos topped with crumbled cheese, avocado, pickled onions, and cilantro, with a lime wedge in the background.
  • A spread of Mexican foods and toppings including tacos, nachos, cherry peppers, sliced radishes, lime wedges, jalapenos, cherry tomatoes, guacamole, sour cream, and various flavors of Pancho's queso dips.
  • Various containers of rice pudding from Reynaldo's, some with cinnamon sticks, a small potted succulent plant, a wooden spoon, and a cloth, all on a yellow surface.
  • A colorful Mexican feast with tacos, tamales, rice, salsa, guacamole, and drinks on a decorated table with plates, napkins, and utensils.
  • Assortment of five cups of Pancho's queso on a wooden tray, with small spoons of different queso flavors and cilantro garnish in the background.
  • A small cast iron skillet filled with creamy white cheese sauce topped with cooked ground meat and garnished with chopped cilantro, with a package of pork chorizo sausage in the background.
  • Tacos with shredded meat, chopped lettuce, diced tomatoes, and crumbled cheese on a decorative plate, with lime wedges and a bowl of crumbled cheese in the background, along with a bag of La Morenita Queso Fresco cheese, on a wooden table.
  • A plate with Mexican street corn salad topped with mayonnaise and hot sauce, surrounded by ingredients including cheese, pasta salad, jalapeños, and condiments.